Ultrafast Fashion Leading to Ultrahigh Wastages

Paiva nenguva apo kufamba kwemafashoni kwaiva 90-180 mazuva asati afarirwa naZara, H & M, Uniqlo, Gap, Primark, Mango uye Topshop vakatora mutambo kune imwe nhanho sezvo nguva yekushandura yakaderedzwa zvakanyanya kusvika kumavhiki kubva kumwedzi.Asi sezvo vamwe vatambi vatsva vakaita saBoohoo, Asos, Shein naMissguided vakapinda mubhendi, fashoni yakave yakanyanya kukurumidza!

Kubva mwedzi kusvika kumavhiki kusvika mazuva, ndiyo nhanho iyo fashoni yakawana nekufamba kwenguva!

Paive nenguva iyo nguva ye90-180 mazuva yaive yakajairika pamberi pekuda kwaZara, H&M, Uniqlo, Gap, Primark, Mango uye Topshop vakatora mutambo kune imwe nhanho sezvo nguva yekuchinja yakatemwa zvakanyanya kusvika kumavhiki. kubva kumwedzi.

Kwemamireniyumu mazhinji, kutanga kwa2000s kunovaka ndangariro dzekupenga kwakagadzirwa nemazita akaita seH&M, Zara, American Apparel, Forever 21 uye Abercrombie & Fitch sezvo vakawana masitayipi matsva akagadzirira kutengeswa mumavhiki mashoma.

That was fast fashion for us tese.

Asi sevamwe vatambi vatsva vevanofarira veBoohoo, Asos, Shein naMissguided vakabatana nebhendi, fashoni yakava ultrafast!

"Kana fashoni yekukurumidza kwemakumi mashoma emakore apfuura yakaratidzwa nemitengo yakaderera, vhoriyamu yakakwira, uye nekumhanya kusingadzoreki, saka mafungu matsva emafashoni emhando yepamusoro ari kusundira iwo matatu maitiro kusvika pakunyanyisa kwazvo ...", anodaro mutori wenhau Lauren Bravo, munyori we bhuku rekushandisa rakakosha How To Break Up With Fast Fashion, rinoda kuti tiite zvishoma nezvishoma uye zvine hungwaru pakutenga, tichiwedzera kuti, “Tasvika padanho rekuti zvipfeko zvave kutengeswa se'Fast Moving Consumer Good', panguva imwecheteyo. chikamu sechikafu chekudya, zvinwiwa zvinonwisa mvura, mushonga wemazino - sechinhu chinoraswa zvachose, chinodyiwa kamwe chete choraswa. "

Asi nehembe, kurasa haisi sarudzo yechokwadi!

Kune vasina kudzidza, vatengesi vefashoni vanokurumidza havana zvidhinha-uye-dhaka zvitoro sezvavanochengeta mashandiro avo zvachose online, uko mutengo wavo wepamusoro wakaderera uye kutenga kwechimbichimbi kuri pakarepo.

Izvo zvipfeko hazvibvi chero kupi uye ultrafast fashoni inounza neinokwira mitengo yezvakatipoteredza.

CARBON EMISSION
Indasitiri yefashoni ndiyo yechipiri pakukura mukusvibisa maindasitiri, inoverengera gumi muzana yetsvina yepasi rose, iri pamusoro pehutsi hunobva mukufamba nendege!Paunenge uchigadzira muhupenyu hwese hwenguo, kubva pakugadzira kusvika pakufambisa kuenda, pakupedzisira, kupera mukuraswa kwemarara, muhuwandu, matani bhiriyoni 1.2 ekubuda kwekabhoni anoburitswa neindasitiri yemafashoni gore rega rega.

Haisi chete iyo kabhoni tsoka yeindasitiri yemafashoni inopesvedzerwa nehuwandu hwemarara anotumirwa kunoraswa, CO2 emissions panguva yekugadzira uye yekufambisa maitiro zvakare inobatsira kune yakakura kabhoni tsoka dzeindasitiri.

Sekureva kwaMcKinsey, indasitiri inotarwa kupfuudza chinangwa chayo nekaviri, nekuburitswa kwe2.1 bhiriyoni metric tonne yeCO2 yakaenzana muna 2030, kunze kwekunge yatora mamwe maitiro ekudzikisa.

Chikamu chekuburitsa chichave nekuda kwekuwedzera kwekushandiswa kwezvipfeko zvefashoni nefashoni yakasarudzika pamusimboti wayo.

MVURA, MUMWE WEVAKUKURWA VAKAKURU!
Indasitiri yemafashoni ndiyo mutengi mukuru wemvura.Yakawanda yakawanda yemvura yakachena inoshandiswa pakugadzira dhayi uye kupedza.

Sekutaura, zvinogona kutora kusvika mazana maviri ematani emvura yakachena patani yemucheka wakadhayiwa (20 muzana yekusvibiswa kwemvura mumaindasitiri kunobva mukugadziriswa kwemavara uye dhayi; mazana maviri emazana ematani edhayi anorasika kune tsvina gore rega rega).

Sezvinotaurwa, gore rega rega, indasitiri yemafashoni inoshandisa marita 1.5 trillion emvura kunyangwe 2.6 muzana yemvura yakachena pasi rose inoshandiswa kugadzira donje chete (20,000 litres emvura inodiwa kugadzira 1kg yedonje), tisingataure nezvemvura. kusvibiswa nekuda kwekushandiswa kwakanyanya kwefotereza mukugadzira donje, izvo zvinosvibisa mvura inoyerera uye mvura inoputika.

Tichifunga nezve 750 miriyoni pasi rose vanhu havawani mvura yekunwa, kuparara kwakadaro uye kusvibiswa kwenyanzvi dzemvura kunonzwa kusingakodzeri zvachose, tisingataure nezvekushandisa zvisina musoro kwemakemikari, anoshandiswa zvakanyanya panguva yekudhaya, kuchena, kugadzira fiber, uye kunyorova kweimwe neimwe. zvenguo dzedu.

Sekureva kwemishumo, 23 muzana yemakemikari ese anogadzirwa pasi rese anoshandiswa muindasitiri yemachira kunyangwe zviuru makumi maviri zvezviitiko zverufu, gomarara uye kupfupfudzika zvichitaurwa gore rega rega nekuda kwekemikari yakapfapfaidzwa padonje (24 muzana yemishonga yezvipembenene uye 11 muzana ye mishonga yezvipembenene inogadzirwa pasi rose, inoshandiswa mukugadzira donje).

FASHION DZINOWANDA DAMBUDZIKO RERASA…
Imwe mhuri munyika dzokuMadokero inonzi inorasa avhareji yemakirogiramu 30 embatya gore rimwe nerimwe nepo 15 muzana bedzi ichishandiswa patsva kana kuti kupiwa, uye imwe yacho inoenda zvakananga kunorasirwa marara kana kuti kunopiswa.

Tichitarisa shinda dzekugadzira, dzakaita sepolyester, shinda dzepurasitiki, uye hadzisi kuodza, dzinogona kutora makore anosvika mazana maviri kuti dziore kunyange kana mishumo ichiratidza kuti shinda dzekugadzira dzinoshandiswa muzvikamu makumi manomwe nezviviri muzana zvembatya dzedu nhasi.

Zvichakadaro, mishumo inoratidza yakatenderedza 5.2 muzana yemarara mumachira nhasi machira uye zvinonzwisisika saka avhareji yehupenyu hwenguo inonzi inosvika makore matatu chete uye tichifunga kuti zvinosvika mabhiriyoni makumi masere ezvimedu zvembatya zvinogadzirwa gore rega (izvo zviri kutenderera. 400 muzana yakawanda kana ichienzaniswa nemakumi emakore mashoma apfuura) isati yaraswa, chipfeko paavhareji chinopfekwa zvakapetwa ka7 kunyangwe 20 muzana kusvika 30 muzana yehembe dzewadhiropu dzevakadzi zhinji dziri kupfekwa zvachose. iri kungowedzera kutambisa uye ultrafast fashoni iri kukurumidza kuita.

"Marudzi aya (akanyanya kukurumidza) anomanikidza vanhu kuti vagare vachitenga - uye kutenga zvakawanda," inodaro imwe nyanzvi yemusika ichiwedzera kuti sezvo vachivimba nemamicrotrends, inopambadza nekuti vanhu vanopfeka chimwe chinhu kanoverengeka vasati vakanda izvo

MICROFIBRES POLLUTION...
Pese panowachwa chipfeko chekugadzira, 700,000 mamicrofibres ega ega anoburitswa mumvura, ayo anozopedzisira apinda mumakungwa ozopinda mumacheni edu ezvekudya.

Izvi zvakawanikwa muchidzidzo, chakawana anenge 190,000 matani emachira microplastic fibers anopinda mumakungwa gore rega rega uye haisi diki diki kutaura zvishoma.

Zvichakadaro, imwe ongororo yakawana kupfeka mafibhi ekugadzira anoburitsa epurasitiki microfibres mumhepo kunyangwe munhu mumwechete aigona kuburitsa angangoita 300 miriyoni polyester microfibres pagore kunharaunda nekuwacha mbatya dzavo uye anopfuura 900 miriyoni mumhepo nekungopfeka hembe.

KUDZIVIRIRA THE ULTRAFAST WASTAGE
Sezvo chinamato chemhando yepamusoro chiri kuramba chichikura, nekuda kwesimba risati ramboitika resocial media, chave kukurudzira chizvarwa chitsva chinoona mitengo yakaderera uye tsika inoraswa seyakajairwa - vechidiki vazhinji nhasi vanonzi vanofunga zvipfeko zvakasakara mashoma anowacha - kunyangwe kubereka zvakanyanya uye kuraswa nekukurumidza zvakangowedzera dambudziko remarara refashoni.

Huwandu hwakazara hwembatya neshangu dzakazadzwa muUSA chete muna 2000 (inofungidzirwa zera rekunonoka fashoni) yakamira pamatani 6.5 miriyoni, iyo yakawedzera kusvika kusvika mamirioni gumi nemashanu emamiriyoni ematani muna 2020 (iyo inokurumidza fashoni nguva) kunyoresa gore-ne-gore kuwedzera ( CAGR) yeanenge 9 muzana.

Asi izvo zvaingove kusvika pakuuya kwefashoni yekukurumidza, iyo ikozvino yakagadzirirwa kusundidzira mitengo yekuraswa yakakwira.

Nekudaro, vashambadziri vefashoni yakasarudzika seBoohoo, Asos, Shein uye Fashion Nova vakati vanogadzira pavanenge vachidiwa uye chete nhamba yembatya dzinonyatsodiwa, dzavanochengeta ishoma pane dzakagadzirwa munguva yekukurumidza fashoni.

Chechipiri, inshoring uye pedyo neshoring kuri kucheka zvakanyanya maererano nekabhoni emission sezvo zvekufambisa zvadzikira zvakanyanya.Tora semuenzaniso muChina-based fashion mutengesi Shein, ane akawanda emucheka uye vatengesi vembatya vari muGuangzhou;zvakafanana mutengesi wefashoni wepamhepo weBritish Boohoo masosi anosvika makumi mashanu muzana embatya dzayo kubva kuEngland chete.


Nguva yekutumira: May-23-2022